NO'LAS was founded in 2024 by two passionate, retired hair salon professionals who wanted to create a brand that embodied their years of experience in the beauty industry. With over 35 years in the business, the founders recognized a gap in the market for a brand that combined both high-quality cosmetics and trendy fashion in a way that empowers individuals to embrace their unique style. The name NO'LAS, derived from spelling "SALON" backwards, reflects their deep roots in the beauty world and their fresh, innovative approach to creating a new standard for beauty and fashion.

From their humble beginnings in the salon industry, the founders sought to build a brand that celebrates diversity, creativity, and individuality. Their journey, grounded in years of professional expertise, led them to launch NO'LAS, offering versatile products for all skin types and unique styles. The goal was clear: to help others embrace their personal swag and redefine chic, creating a space where beauty, confidence, and self-expression come together in harmony.

NO'LAS is more than just a brand; it's a movement driven by a passion to inspire and empower. The founders are committed to providing products that encourage people to express themselves confidently, no matter their background or personal style. The story of NO'LAS continues to evolve, with a focus on providing bold, innovative, and inclusive beauty solutions for everyone.